What is a fractional CRO?

A fractional CRO is a senior revenue leader and in-seat GTM operator who works with your company to own and improve revenue strategy, execution, and outcomes, without the cost or risk of a full-time hire. Generally the only difference between a fractional CRO and a full-time one is the amount of time spent with the business. A true fractional CRO gets their hands dirty and gets sh!t done.

What is a GTM Advisor?

A traditional advisor role focused on GTM (sales, marketing, customer success, everything that impacts your go-to-market). I meet with you on a regular cadence and provide advice and coaching for your business as required.

Who is a good fit to work with you?

Revenue-driving early-stage companies, startups, small businesses, and growth-stage teams with sales, marketing, or RevOps gaps. Venture-backed companies and private-equity-backed companies looking to improve.

Who is not a good fit?

Pre-revenue companies. B2C companies.

Which industries are your sweet spot?

Primarily B2B SaaS, AI, services, and tech-enabled companies. These industries benefit from my experience and my network.

How does a fractional engagement typically work?

Engagements are structured around an agreed-to set of priorities and focus areas. "Fractional" means not full-time, so we need to be aligned on areas to improve in priority order. This is generally done through a diagnosis in Phase 1 of an engagement.

How many hours per week do you work with clients?

I do not track hours. The engagement is retainer-based and built on trust and outcomes. A general expectation will be set on roughly the number of days per week dedicated to the business.

How long do clients typically work with you?

Most engagements last between 3 and 9 months. The goal is to build durable systems, not create dependency.

Do you work with multiple clients at once?

Yes, but only a limited number. I cap engagements to ensure deep focus and real impact.

What areas of the business do you actually own?

Revenue strategy, sales process, GTM alignment, forecasting, enablement, pipeline health, and cross-functional execution. See the "What I Do" section for the full list.

Do you manage sales teams directly?

Yes. I often act as the interim sales leader, managing reps, setting expectations, coaching, and holding the team accountable.

Do you help with Marketing and RevOps too?

Yes. Revenue only works when sales, marketing, and operations are aligned. I focus heavily on that connective tissue.

Are you hands-on or advisory only?

Both, depending on the engagement. I will recommend the right model based on your needs. Fractional CRO engagements are fully hands-on. I build, fix, and run alongside your team while elevating leadership thinking. I am not a consultant who comes in, writes a plan, and leaves. GTM Advisor engagements are advisory only.

How quickly will we see impact?

It varies by business. We will discuss this on our first call. Anyone who guarantees results is someone you should run away from very quickly. My only guarantee is my absolute best effort to help your company improve.

Can you help us hire a team and a full-time CRO later?

Yes. I can help with recruiting, hiring, and onboarding across GTM teams.

What does an engagement and pricing look like?

For Fractional CRO engagements, each is custom-built for your needs, but a typical engagement is about 1 day a week for 3 months or 2 days a week for 6 months. For GTM Advisor engagements, a typical engagement is a couple of hours a week of meetings plus unlimited asynchronous discussion on Slack and text. Pricing depends on scope and time commitment. After an initial conversation, I'll recommend a structure that makes sense.

What is the first step to get started?

A short intro call to understand your goals, challenges, and whether there's a strong fit on both sides.

Is there a minimum commitment?

Yes. Most Fractional CRO and GTM Advisory engagements start with a 3-month minimum to ensure meaningful impact.

$weitzmanGTM — Neil Weitzman, fractional CRO and GTM advisor$

NEIL W./GTM OPERATOR/STATUS: BUSY

NEXT OPENING:MAY

NEIL WEITZMAN // weitzmanGTM

get sh!t done.
to grow.
DONE

EMBEDDED OPERATOR // GTM ADVISOR // FRACTIONAL CRO

Neil Weitzman.

CEOs call me when okay is not good enough.

Read GTM or GTFO

$Portrait of Neil Weitzman, fractional CRO and GTM advisor$

NW / 2026FRAME 01

GTM PROCESS IMPLEMENTEDPIPELINE FIXEDTEAM HIREDICP DEFINEDBUYER PERSONAS CLEARSALES NARRATIVE NAILEDTEAM EXECUTINGEFFECTIVENESS MAXEDGTM PROCESS IMPLEMENTEDPIPELINE FIXEDTEAM HIREDICP DEFINEDBUYER PERSONAS CLEARSALES NARRATIVE NAILEDTEAM EXECUTINGEFFECTIVENESS MAXEDGTM PROCESS IMPLEMENTEDPIPELINE FIXEDTEAM HIREDICP DEFINEDBUYER PERSONAS CLEARSALES NARRATIVE NAILEDTEAM EXECUTINGEFFECTIVENESS MAXEDGTM PROCESS IMPLEMENTEDPIPELINE FIXEDTEAM HIREDICP DEFINEDBUYER PERSONAS CLEARSALES NARRATIVE NAILEDTEAM EXECUTINGEFFECTIVENESS MAXED

01MY SUPERPOWER

I get sh!t done.

Most consultants and advisors are full of ideas, but suck at getting things done.

Ideas are a dime a dozen.

Go read LinkedIn and you will find 100 great ideas that make you say "I should try that."

You don't need more ideas. You need people who can lead and execute.

The magic isn't the idea. The magic is deciding where to focus and running the tests. The magic is actually getting it all done while keeping the lights on. To see what actually works in modern B2B sales, doubling down on what does and discarding what doesn't.

weitzmanGTM works with early-stage and medium-sized businesses to BUILD and EXECUTE GTM experiments to create pipeline and accelerate sales. Explore the fractional CRO and GTM advisor engagement options.

I am really good at building and executing GTM plans that generate pipeline and sales.

— NEIL W.

02WHAT I DO

Sales have changed. It's not just a steak dinner and a game anymore.

Effective and efficient growth requires a focus on People, Process, and Platforms.

P/01 — PEOPLE

Team structure
Data-driven hiring
Coaching
Onboarding and upskilling
Becoming a data-driven organization

P/02 — PROCESS

ICPs and persona implementation
Determine and test the right sales motions
Playbooks
Pipeline generation
Outbound and inbound
Warm and cold outreach
Forecasting
Comp plans and quota setting
Lead gen via content
Deal management to drive up conversion
BAMFAM to drive down sales cycle
Messaging (email copy and cold calling)
Standing out with creativity
Successful demos
Effective meeting management

P/03 — PLATFORMS

CRM (your source of truth) set-up and ongoing cadence
Implementing the right tech stack for your business
Leveraging and testing AI to drive efficiency

Let's Work

03COMPANIES THAT PAID ME TO GET SH!T DONE

Companies I have worked with.

POD

Workrise

Qoints

uxcam

Lookmedia

Workwell

Infoware

Highview

Headlight

Cognitive Credit

Intuitive

PORCH

Leo Berwick

Forward Arrow

Flosum

WITH EXPERIENCE FROM

Deloitte

Rogers

Nielsen

Riwi

Environics Analytics

Dentsu

Forward Arrow

Flosum

Leo Berwick

GTM TECH I OPERATE IN

Claude/Gemini/Lovable/ChatGPT/Hubspot/Reevo/Zapier/Notion/Slack/Instantly/Stripe/LinkedIn Sales Nav

04WAYS TO WORK WITH ME

Ways to work with me.

Do you need my head? Or my head and hands? Work with me under any of these retainer-based engagement models.

For Businesses.

ADVISORY

OPTION 01

Advisory

Weekly meeting with CEO. Weekly coaching with 2 AEs. Unlimited 24/7 asynchronous work with CEO. Post-engagement asynchronous support available.

INVESTMENT: ON REQUEST // MINIMUM: 3 MONTHS

MOST COMMON

OPTION 02

Full Fractional CRO

I am your CRO (on a part-time basis). Full Fractional CRO responsibilities. Brains and getting hands dirty. Weekly meeting with CEO. Coaching meetings with AEs. Unlimited asynchronous work with CEO and team. Lead and run GTM and sales meetings.

INVESTMENT: ON REQUEST // MINIMUM: 3 MONTHS

DEEP DIVE

OPTION 03

Fractional CRO + Sales/Marketing Support

Everything in Option 02, plus ad-hoc Sales Operations support (HubSpot Sales, list building, research, workflow and automation setup with tools like Clay, Luma, Zapier, Make, Notion, Slack, Apollo) and ad-hoc Marketing Operations support (HubSpot Marketing, sales collateral, marketing collateral including banners, ads, signage, graphics, logos, and ad-hoc content assistance for social media, blogs, and website).

INVESTMENT: ON REQUEST // MINIMUM: 3 MONTHS

WORKSHOP

OPTION 04

Sales Upskilling Sessions

Virtual or in-person sessions focused on key critical competencies for sales success. Topics include managing the sales cycle, outbound prospecting, cold calling upskilling, sales emails that don't suck, social selling, and expectation setting. Ongoing post-training coaching packages available.

INVESTMENT: ON REQUEST // FORMAT: VIRTUAL OR IN-PERSON

For Individuals.

ONE-ON-ONE

OPTION 05

1:1 Fractional Coaching

For individuals who need fractional coaching and support from someone who has been there and is still doing it. Starting a new fractional business? Facing a new challenge? Need to bounce ideas off someone? Or just need someone to talk to? 45-minute 1:1 virtual coaching session. Ongoing exclusive access to Neil also available.

MINIMUM: 1 SESSION // FORMAT: VIRTUAL

+40% PIPELINE IN 90 DAYSFIRST 3 AES HIRED IN 6 WEEKSCAC DOWN 35%2X CONVERSION FROM DEMO TO CLOSE+40% PIPELINE IN 90 DAYSFIRST 3 AES HIRED IN 6 WEEKSCAC DOWN 35%2X CONVERSION FROM DEMO TO CLOSE+40% PIPELINE IN 90 DAYSFIRST 3 AES HIRED IN 6 WEEKSCAC DOWN 35%2X CONVERSION FROM DEMO TO CLOSE+40% PIPELINE IN 90 DAYSFIRST 3 AES HIRED IN 6 WEEKSCAC DOWN 35%2X CONVERSION FROM DEMO TO CLOSE

06GET TO KNOW ME

Get to know me.

$Neil Weitzman, GTM advisor and fractional CRO, at work$

FIG. 02 / NEIL @ WORKWEITZMANGTM

I work with CEOs to build and execute effective data-driven GTM processes that drive growth. I love what I do and always follow the POP principles: Passionate, Optimistic, Perseverance.

Over 25 years of learning (success and failure) and leading large enterprises and emerging growth companies through every stage, from $0 to $3M, $5M to $50M, and $100M to $200M. Experience across B2B SaaS, technology, insurance, consulting, and data. Read weekly GTM lessons in the GTM or GTFO newsletter, or book an intro call to talk about your revenue engine.

CHAIR OF PAVILION GTM FRACTIONAL GROUPCO-FOUNDER, NOT-A-CONFERENCE (W/ KD AND SCOTT LEESE)CO-FOUNDER, #BEFRACTIONALCO-FOUNDER OF PORCH (WITH MY SON HUNTER)

$Neil Weitzman, GTM advisor and fractional CRO, at work$

FIG. 02 / NEIL @ WORKWEITZMANGTM

What I believe.

I'm good, but not perfect. I know I don't know everything. I leverage trusted partners and community networks when I come across a task where their expertise exceeds my own or to get another point of view.

Everyone has their own challenges. People deserve an honest and caring approach to help them succeed. No fluff, no bull, no fancy sales talk. Just honest and transparent discussion.

My "say/do" is 100. If I say I will do something, I do it 100% of the time.

— Neil,

07WHAT PEOPLE SAY WHEN I'M NOT IN THE ROOM

Receipts. Not promises.

DONE

Working with Neil is an absolute pleasure. Knowledgeable, proactive, innovative, and disciplined in getting things done. He took the reins to move us forward in so many areas — set up our sales and marketing functions for long-term success and improved company culture and communication through his lead-by-example approach.

Estee MullerHighview National Insurance

SHIPPED

Working with Neil as a fractional CRO has been a game-changer. His expertise, direct communication, and resourcefulness are matched by a tireless work ethic and an honest approach. He delivers actionable insights and tailored solutions that drive real results.

Dan SharpInfoware

DONE

Neil is the go-to person for anyone thinking about growing their fractional business or scaling a startup with a fractional executive. Super passionate about helping founders and never hesitates to lean in. A top thought leader in scaling revenue efficiently.

Mike YebioFounder

SHIPPED

His knowledge, expertise, and willingness to serve is inspiring. If you're looking for a fractional CRO or CMO to scale your team and company, look no further. A true operator who brings passion to everything he does.

Ravi RajaniStorytelling Coach

DONE

Neil is an incredibly thoughtful and experienced revenue leader who provides valuable counsel and acts as a true thought partner. I'd strongly recommend him to anyone looking for someone objective who brings fresh perspectives to challenging business problems.

Joshua TrottPatch.io

YOUR LOGO HERE

Want a quote like this with your name on it?

08FAQS

Questions? Got answers.

GENERAL & FIT

ENGAGEMENT & STRUCTURE

SCOPE, RESPONSIBILITIES & IMPACT

LOGISTICS & NEXT STEPS

09LET'S GO

Want to get sh!t done?

DROP A LINE →

DONE

get sh!t done.to grow.DONE

I get sh!t done.

Sales have changed. It's not just a steak dinner and a game anymore.

Companies I have worked with.

Ways to work with me.

For Businesses.

Advisory

Full Fractional CRO

Fractional CRO + Sales/Marketing Support

Sales Upskilling Sessions

For Individuals.

1:1 Fractional Coaching

GTM or GTFO.

Life, Love and Coaching

Your Brand is EVERYTHING

Youth is Served

Results Matter, But So Does This

Once Upon A Dinner

Toughest Job In The World

Get to know me.

What I believe.

Receipts. Not promises.

Questions? Got answers.

GENERAL & FIT

What is a fractional CRO?+

What is a GTM Advisor?+

Who is a good fit to work with you?+

Who is not a good fit?+

Which industries are your sweet spot?+

ENGAGEMENT & STRUCTURE

How does a fractional engagement typically work?+

How many hours per week do you work with clients?+

How long do clients typically work with you?+

Do you work with multiple clients at once?+

SCOPE, RESPONSIBILITIES & IMPACT

What areas of the business do you actually own?+

Do you manage sales teams directly?+

Do you help with Marketing and RevOps too?+

Are you hands-on or advisory only?+

How quickly will we see impact?+

Can you help us hire a team and a full-time CRO later?+

LOGISTICS & NEXT STEPS

What does an engagement and pricing look like?+

What is the first step to get started?+

Is there a minimum commitment?+

Want to get sh!t done?

get sh!t done.
to grow.
DONE