weitzmanGTM — Neil Weitzman, fractional CRO and GTM advisor
NEIL WEITZMAN // weitzmanGTM

get sh!t done.
to grow.
DONE

EMBEDDED OPERATOR // GTM ADVISOR // FRACTIONAL CRO
Neil Weitzman.

CEOs call me when okay is not good enough.

Read GTM or GTFO
Portrait of Neil Weitzman, fractional CRO and GTM advisor
NW / 2026FRAME 01
weitzmanGTM check-mark logo
GTM PROCESS IMPLEMENTEDPIPELINE FIXEDTEAM HIREDICP DEFINEDBUYER PERSONAS CLEARSALES NARRATIVE NAILEDTEAM EXECUTINGEFFECTIVENESS MAXEDGTM PROCESS IMPLEMENTEDPIPELINE FIXEDTEAM HIREDICP DEFINEDBUYER PERSONAS CLEARSALES NARRATIVE NAILEDTEAM EXECUTINGEFFECTIVENESS MAXEDGTM PROCESS IMPLEMENTEDPIPELINE FIXEDTEAM HIREDICP DEFINEDBUYER PERSONAS CLEARSALES NARRATIVE NAILEDTEAM EXECUTINGEFFECTIVENESS MAXEDGTM PROCESS IMPLEMENTEDPIPELINE FIXEDTEAM HIREDICP DEFINEDBUYER PERSONAS CLEARSALES NARRATIVE NAILEDTEAM EXECUTINGEFFECTIVENESS MAXED
01MY SUPERPOWER

I get sh!t done.

Most consultants and advisors are full of ideas, but suck at getting things done.

Ideas are a dime a dozen.

Go read LinkedIn and you will find 100 great ideas that make you say "I should try that."

You don't need more ideas. You need people who can lead and execute.

The magic isn't the idea. The magic is deciding where to focus and running the tests. The magic is actually getting it all done while keeping the lights on. To see what actually works in modern B2B sales, doubling down on what does and discarding what doesn't.

weitzmanGTM works with early-stage and medium-sized businesses to BUILD and EXECUTE GTM experiments to create pipeline and accelerate sales. Explore the fractional CRO and GTM advisor engagement options.

"

I am really good at building and executing GTM plans that generate pipeline and sales.

— NEIL W.
02WHAT I DO

Sales have changed. It's not just a steak dinner and a game anymore.

Effective and efficient growth requires a focus on People, Process, and Platforms.

P/01 — PEOPLE
  • Team structure
  • Data-driven hiring
  • Coaching
  • Onboarding and upskilling
  • Becoming a data-driven organization
P/02 — PROCESS
  • ICPs and persona implementation
  • Determine and test the right sales motions
  • Playbooks
  • Pipeline generation
  • Outbound and inbound
  • Warm and cold outreach
  • Forecasting
  • Comp plans and quota setting
  • Lead gen via content
  • Deal management to drive up conversion
  • BAMFAM to drive down sales cycle
  • Messaging (email copy and cold calling)
  • Standing out with creativity
  • Successful demos
  • Effective meeting management
P/03 — PLATFORMS
  • CRM (your source of truth) set-up and ongoing cadence
  • Implementing the right tech stack for your business
  • Leveraging and testing AI to drive efficiency
Let's Work
03COMPANIES THAT PAID ME TO GET SH!T DONE

Companies I have worked with.

POD
Workrise
Qoints
uxcam
Lookmedia
Workwell
Infoware
Highview
Headlight
Cognitive Credit
Intuitive
PORCH
Leo Berwick
Forward Arrow
Flosum
WITH EXPERIENCE FROM
Deloitte
Rogers
Nielsen
Riwi
Environics Analytics
Dentsu
Forward Arrow
Flosum
Leo Berwick
GTM TECH I OPERATE IN
Claude/Gemini/Lovable/ChatGPT/Hubspot/Reevo/Zapier/Notion/Slack/Instantly/Stripe/LinkedIn Sales Nav
04WAYS TO WORK WITH ME

Ways to work with me.

Do you need my head? Or my head and hands? Work with me under any of these retainer-based engagement models.

For Businesses.

ADVISORY
OPTION 01

Advisory

Weekly meeting with CEO. Weekly coaching with 2 AEs. Unlimited 24/7 asynchronous work with CEO. Post-engagement asynchronous support available.

INVESTMENT: ON REQUEST // MINIMUM: 3 MONTHS
MOST COMMON
OPTION 02

Full Fractional CRO

I am your CRO (on a part-time basis). Full Fractional CRO responsibilities. Brains and getting hands dirty. Weekly meeting with CEO. Coaching meetings with AEs. Unlimited asynchronous work with CEO and team. Lead and run GTM and sales meetings.

INVESTMENT: ON REQUEST // MINIMUM: 3 MONTHS
DEEP DIVE
OPTION 03

Fractional CRO + Sales/Marketing Support

Everything in Option 02, plus ad-hoc Sales Operations support (HubSpot Sales, list building, research, workflow and automation setup with tools like Clay, Luma, Zapier, Make, Notion, Slack, Apollo) and ad-hoc Marketing Operations support (HubSpot Marketing, sales collateral, marketing collateral including banners, ads, signage, graphics, logos, and ad-hoc content assistance for social media, blogs, and website).

INVESTMENT: ON REQUEST // MINIMUM: 3 MONTHS
WORKSHOP
OPTION 04

Sales Upskilling Sessions

Virtual or in-person sessions focused on key critical competencies for sales success. Topics include managing the sales cycle, outbound prospecting, cold calling upskilling, sales emails that don't suck, social selling, and expectation setting. Ongoing post-training coaching packages available.

INVESTMENT: ON REQUEST // FORMAT: VIRTUAL OR IN-PERSON

For Individuals.

ONE-ON-ONE
OPTION 05

1:1 Fractional Coaching

For individuals who need fractional coaching and support from someone who has been there and is still doing it. Starting a new fractional business? Facing a new challenge? Need to bounce ideas off someone? Or just need someone to talk to? 45-minute 1:1 virtual coaching session. Ongoing exclusive access to Neil also available.

MINIMUM: 1 SESSION // FORMAT: VIRTUAL
+40% PIPELINE IN 90 DAYSFIRST 3 AES HIRED IN 6 WEEKSCAC DOWN 35%2X CONVERSION FROM DEMO TO CLOSE+40% PIPELINE IN 90 DAYSFIRST 3 AES HIRED IN 6 WEEKSCAC DOWN 35%2X CONVERSION FROM DEMO TO CLOSE+40% PIPELINE IN 90 DAYSFIRST 3 AES HIRED IN 6 WEEKSCAC DOWN 35%2X CONVERSION FROM DEMO TO CLOSE+40% PIPELINE IN 90 DAYSFIRST 3 AES HIRED IN 6 WEEKSCAC DOWN 35%2X CONVERSION FROM DEMO TO CLOSE
05GTM OR GTFO

GTM or GTFO.

Dropping GTM insights for people who refuse to settle for "okay." If you think your product is the moat, you're already sinking. GTM or GTFO.

5,000+ SUBSCRIBERS // PUBLISHED WEEKLY // AUTO-SYNCED FROM SUBSTACK
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06GET TO KNOW ME

Get to know me.

Neil Weitzman, GTM advisor and fractional CRO, at work
FIG. 02 / NEIL @ WORKWEITZMANGTM

I work with CEOs to build and execute effective data-driven GTM processes that drive growth. I love what I do and always follow the POP principles: Passionate, Optimistic, Perseverance.

Over 25 years of learning (success and failure) and leading large enterprises and emerging growth companies through every stage, from $0 to $3M, $5M to $50M, and $100M to $200M. Experience across B2B SaaS, technology, insurance, consulting, and data. Read weekly GTM lessons in the GTM or GTFO newsletter, or book an intro call to talk about your revenue engine.

CHAIR OF PAVILION GTM FRACTIONAL GROUPCO-FOUNDER, NOT-A-CONFERENCE (W/ KD AND SCOTT LEESE)CO-FOUNDER, #BEFRACTIONALCO-FOUNDER OF PORCH (WITH MY SON HUNTER)

What I believe.

I'm good, but not perfect. I know I don't know everything. I leverage trusted partners and community networks when I come across a task where their expertise exceeds my own or to get another point of view.

Everyone has their own challenges. People deserve an honest and caring approach to help them succeed. No fluff, no bull, no fancy sales talk. Just honest and transparent discussion.

My "say/do" is 100. If I say I will do something, I do it 100% of the time.

— Neil,
07WHAT PEOPLE SAY WHEN I'M NOT IN THE ROOM

Receipts. Not promises.

DONE
Working with Neil is an absolute pleasure. Knowledgeable, proactive, innovative, and disciplined in getting things done. He took the reins to move us forward in so many areas — set up our sales and marketing functions for long-term success and improved company culture and communication through his lead-by-example approach.
Headshot of Estee Muller, Highview National Insurance
Estee MullerHighview National Insurance
SHIPPED
Working with Neil as a fractional CRO has been a game-changer. His expertise, direct communication, and resourcefulness are matched by a tireless work ethic and an honest approach. He delivers actionable insights and tailored solutions that drive real results.
Headshot of Dan Sharp, Infoware
Dan SharpInfoware
DONE
Neil is the go-to person for anyone thinking about growing their fractional business or scaling a startup with a fractional executive. Super passionate about helping founders and never hesitates to lean in. A top thought leader in scaling revenue efficiently.
Headshot of Mike Yebio, Founder
Mike YebioFounder
SHIPPED
His knowledge, expertise, and willingness to serve is inspiring. If you're looking for a fractional CRO or CMO to scale your team and company, look no further. A true operator who brings passion to everything he does.
Headshot of Ravi Rajani, Storytelling Coach
Ravi RajaniStorytelling Coach
DONE
Neil is an incredibly thoughtful and experienced revenue leader who provides valuable counsel and acts as a true thought partner. I'd strongly recommend him to anyone looking for someone objective who brings fresh perspectives to challenging business problems.
Headshot of Joshua Trott, Patch.io
Joshua TrottPatch.io
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09LET'S GO

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DONE